The reality is we now live in digital age and most of our news and communication is delivered online. Many of us will never read death notices in a newspaper, and are therefore not likely to be notified this way when someone dies.
It’s near impossible for any one person to know another’s complete circle of friends, colleagues and mates, but we can now easily and effectively reach out to a wide group of people digitally. We suggest appointing a family member to get the word out when someone has died. A key benefit of digital messaging is the ability to connect people at a group level (workplace, university, clubs, extended family) and for them to pass information along to others. And as you’re not having to pay for words by the column centimetre you have the liberty of writing a lot more.
By all means, don’t discount using newspapers to announce a death, but think about how to make this more contemporary. Take a read of our blog “Is the Cookie Cutter Funeral Dead?” for a truly wonderful printed obituary that broke all the conventional rules.
Hearing about the funeral after it has happened can people feeling robbed of the chance to pay their respects, say goodbye and support the family. Use digital to keep everyone in the loop.